Introduction to case the case describes: - brand management strategies of the german branded goods major. This book is suggested for use with strategic brand management, 4e, also by kevin lane case 9 – nivea: building a multi-category brand.
The case describes the brand management strategies of the german branded goods major beiersdorf for its nivea range of products nivea's journey from being.
Case 11 nivea – managing the legacy brand sunil gadgil, director marketing at nivea india, was addressing his marketing team at an offsite strategy meet.
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Nivea: managing a multi-category brand1 nivea, one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from .
Kevin lane keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications.